We are a leading eBusiness & eCommerce Consulting Firm located in Athens, Greece. We have been consulting, training & recruiting for clients since 2011.
With hands-on experience and practical consulting, we help you boost your online shop’s profitability .
We offer digital marketing guidance to FMCG brands on converting users & visitors to consumers.
We help companies go global the right way by providing cross border consulting and implementation services.
Our digital transformation consulting methodology offers a structured approach and a clear roadmap.
Our services are delivered directly to the client or through an agency. We are agency-friendly.
We help clients start-up their eBusiness or develop it faster and more profitable in international markets and across all channels.
We identify, interview, screen and deliver the top e-talents for your staffing needs. Also, offering services to other Recruiting Agencies.
We help clients develop all the skills required to be able to run their eBusiness project effectively, focusing on data-driven decision-making.
We measure ecommerce market shares in a holistic approach per sector and create aggregated intelligence for Brands and eTailers.
Panayotis Gezerlis is the firm's CEO and Head Consultant, leading a professional team of 16 full-time eBusiness consultants.
Before founding Convert Group, he led many firms το successfully kick-off their eBusiness projects, as a self-employed eBusiness consultant. He also headed ELTRUN’s e-consulting business unit for 3 years. He co-founded and was the CEO of buldoza.gr, one of Greece’s top etailers in fashion, personal care & homeware. He has also served as Upstream’s Head of Business Planning, leading the firm’s expansion in 40 countries and directing sales offices in Rome, Beijing, Singapore, Athens, Bucharest, Toronto, City of Mexico and Rio de Janeiro. Other senior positions held include VoiceWeb’s, a leading company in Speech Recognition & mobile marketing, Chief Commercial Officer for 4 years, and acting-CEO in Printing & Publishing firms.
He is the co-author of strategy books and he hopes that someday he will revive his Be eBusiness blog. He is married to Elena, a style editor and fashion blogger, and together they have a 15month-old son that drives them crazy! He also used to be the Director General of GRECA, the Greek eCommerce Association, during 2014-2015.
Elena is also certifified by OMCP® and participates as a speaker at various seminars for eCommerce and eMail Marketing.
His academic background in IT and Telecommunications acquired in France and in the UK (Maîtrise & MSc), along with his executive training (mini-MBA Diploma holder) and his certifications in Online Marketing (OMCP), Negotiations, Sales & etc, have enabled a career in the fields of Digital Marketing, E-commerce, Business Development, Marketing & Sales, in the frame of IT & Telecoms. Moreover, since 1997 he has worked both as an instructor and as a speaker in several New Technologies seminars and meetings.
Before joining Convert Group, Manos worked as an e-commerce & digital marketing consultant for UK-based companies for 5 years. In 2002, he co-founded an internet start-up company, later on acquired by ANT1 Group, where he worked for 10 years as a project manager, a marketing manager, and finally as a commercial manager in the domains of Internet and Mobile. Prior to 2000, he worked in many companies / organizations, such as Intracom, the National Technical University of Athens, the Centre Francophone d’Etudes Supérieures etc, as an IT & Telecoms consultant / instructor.
He is responsible for defining and implementing the strategy, as well as for coordinating the actions, for the unit’s further expansion to new business activities.
He has been working in the eΒusiness industry for more than a decade. During that time, Paris had a decisive role in the implementation of many successful projects, such as the launch of the first ecommerce trustmark in Greece (GRECA Trustmark), the signing of ecommerce’s Code of Conduct from the Minister of Economy and Development, the creation of eVolution Awards (the Greek eCommerce and eBusiness Awards) and the development of several training programs and workshops. Passionate about eCommerce, he has organized some of the most famous eBusiness conferences in Greece and co-founded the EcommerceNews.gr, a news portal dedicated to the ecommerce industry.
Before joining Convert Group, he served as General Director at the Greek Ecommerce Association, managing to double GR.EC.A.’s members and revenues in two years. He was also the head of digital at the Hellenic Management Association and founder of his own digital publishing company. He is member of Ecommerce Foundation’s Board of Advice.
Paris is married to Lia and together they have two little girls.
Sofia Anadiotou is eBusiness Consultant and Business Development Manager at Convert Group. She is consulting customers on eBusiness and eCommerce, handling projects locally and cross border, and is responsible for the Business Development efforts of the company’s 4 business units: eBusiness consulting, eTalent recruiting, online market research, eBusiness Training.
She has been working in the field of Marketing and Sales since 2001, focusing always in promoting technological and IT products and services for the B2B sector. She holds a University degree in Philosophy and an International MBA in Marketing Management. The projects she handled under her supervision reached revenue growth from 50% to 300% year after year. In 5 years she helped transform a local start-up of $50K revenue per year to a successful and reputable software company of $1m. Since 2012 she consults customers in Digital and Email Marketing best practices, she is a public speaker in various local and international fora, and trains business executives in various training sessions, being amongst the top ranking trainers.
Dimitris is an undergraduate student of Harokopio University of Athens in the department of informatics and Telematics. He is specialized in web programming and he is working as a junior Front End Developer in the department of eRetail Audit.
During his studies, he attended one semester at Freie Universitat of Berlin, via the Erasmus+ program. In addition, he participates in the social network start up project “Like Me”.
His passions are programming, propositional logic and music. When he is not programming, he spends his spare time watching online tutorials and playing guitar for his band ‘Ortensia’.
Michael works as an eBusiness Consultant at Convert Group.
He graduated from the Department of Information & Communication Systems Engineering of the University of Aegean and he holds an MSc in Information and Communication Systems.
He has been working as ecommerce manager in several online stores such as ofarmakopoiosmou.gr, maisonmarasil.com, shop13.gr. He has also a background in Performance Marketing as he was an Email & Marketing Performance Expert in Koolmetrix.com
His next target is to read all of Neil Gaiman’s books and make this trip to New Zealand as he always wanted to.
She is our newest member of the eRetail Audit team, doing her internship as a data analyst.
Nikki is about to graduate from the business administration department of Athens university of economics and business. She also participated at the ERASMUS program, where she studied abroad for one semester at the University of Gothenburg.
During her studies, she volunteered in many organizations such as UNICEF and AIESEC helping them with her organizational skills.
In her spare time she loves traveling and studying foreign languages.
Angeliki holds a Bachelor Degree in Business Administration by Deree College. Since 2014, she attends, as a part time student, a Master in Business Administration by Edinburg Business School, through distance learning.
Currently, she holds a position as a Training Consultant at eSkills Center. She has rich respective experience in similar positions at Kariera Training & Development Center, a subsidiary of Kariera.gr, as well as at School of Continuing & Professional Studies of the American College of Greece. Moreover, she has worked as Marketing Executive at Charagionis Group, where she was organizing Group’s events.
Her interest in human factor and how is motivated through communication, was enough to trigger her curiosity to seek further knowledge on how perception’s internal mechanisms work and how they can be affected by motivational tools. Thus, she has attended trainings such as NLP Practitioner, NLP Coaching and mBIT Coaching.
In her free time, she is an unrepentant planespotter and in the past some of her photos were published by planespotting blogs. She genuinely enjoys writing and sometimes she posts her writings on her personal blog.
Konstantinos holds a diploma and an MSc in Electronics and Computer Engineering from the Technical University of Crete. During his undergraduate studies, he focused on Machine Learning techniques and completed his thesis on “Clustering & Optimization in Continuous Language Models” under the supervision of Professor Vasilis Digalakis. Afterward, he joined the graduate program of Electronics and Computer Engineering at the Technical University of Crete and started working at the RoboSkel Group in NCSR Demokritos, along with Dr. Stasinos Konstantopoulos, where he completed his master thesis in “Corpus Based Methods for Learning Models of Metaphor in Modern Greek”.
He worked as a Data Scientist and project coordinator in Workable under the supervision of Associate Professor Vasilis Vassalos in order to develop an automatic fraud detection engine for job advertisements by applying machine learning techniques.
In his free time, when he doesn’t impersonate the photographer, he read books and trying to collect stamps on his passport.
Stefanos works as an eBusiness Consultant (external partner) at Convert Group.
He graduated from the Communication Department of the University of Athens and holds an MBA International title from the Athens University of Economics and Business.
After working for many years in the Marketing and Sales departments of huge Greek and multinational corporations, he was won over by the challenges of the startup scene with which he is involved for the last 4 years.
He is the co-founder and CEO of Vieno an innovative startup company that builds mobile solutions for HoReCa businesses in Greece and UAE.
At the same time, he works as an eBusiness and Digital Transformation consultants for numerous Greek and multinational companies.
Katiana works at Convert Group as a Quality Assurance Coordinator.
Katiana holds a bachelor degree in Mathematics from University of the Aegean. She also holds a master degree in Financial and Actuarial Mathematics and another one in Mathematical Modeling.
During her studies, she participated in various projects and conferences that had to do with the analysis of statistical data and descriptive statistics. In her spare time, she reads, paints and makes jewelry. She loves Mathematics and the island of Pythagoras, Samos.
He graduated from the Electrical and Computer Engineering of the National Technical University of Athens and holds an MBA International in Innovation & Entrepreneurship of Athens University of Economics and Business.
He has deep e-commerce and digital marketing experience and worked as e-Commerce Product Manager, Business Developer and Head of Digital in several online stores such as plaisio.gr, buldoza.gr, you.gr, pizzafan.gr. He is deeply passionate with Excel, formulas and Access.
His next target is to watch every TV Series available in Netflix and automate his weekly grocery shopping.
We'd love to hear from you so why not call us at +30 215 215 0500 or drop us an email at email@example.com and we'll get back to you within 24hrs. Our offices are located at the Heart of Athens, 4 Irous str., 10442, Athens.