We are a leading eBusiness & eCommerce Consulting Firm located in Athens, Greece. We have been consulting, training & recruiting for clients since 2011.
With hands-on experience and practical consulting, we help you boost your online shop’s profitability .
We offer digital marketing guidance to FMCG brands on converting users & visitors to consumers.
We help companies go global the right way by providing cross border consulting and implementation services.
Our digital transformation consulting methodology offers a structured approach and a clear roadmap.
Our services are delivered directly to the client or through an agency. We are agency-friendly.
We help clients start-up their eBusiness or develop it faster and more profitable in international markets and across all channels.
We identify, interview, screen and deliver the top e-talents for your staffing needs. Also, offering services to other Recruiting Agencies.
We help clients develop all the skills required to be able to run their eBusiness project efficiently and effectively, focusing on data-driven decision-making.
We measure ecommerce market shares in a holistic approach per sector and create aggregated intelligence for Brands and eTailers.
Panayotis Gezerlis is the firm's CEO and Head Consultant, leading a professional team of 8 full-time eBusiness consultants.
Before founding Convert Group, he led many firms το successfully kick-off their eBusiness projects, as a self-employed eBusiness consultant. He also headed ELTRUN’s e-consulting business unit for 3 years. He co-founded and was the CEO of buldoza.gr, one of Greece’s top etailers in fashion, personal care & homeware. He has also served as Upstream’s Head of Business Planning, leading the firm’s expansion in 40 countries and directing sales offices in Rome, Beijing, Singapore, Athens, Bucharest, Toronto, City of Mexico and Rio de Janeiro. Other senior positions held include VoiceWeb’s, a leading company in Speech Recognition & mobile marketing, Chief Commercial Officer for 4 years, and acting-CEO in Printing & Publishing firms.
He is the co-author of strategy books and he hopes that someday he will revive his Be eBusiness blog. He is married to Elena, a style editor and fashion blogger, and together they have a 15month-old son that drives them crazy! He also used to be the Director General of GRECA, the Greek eCommerce Association, during 2014-2015.
Elena is also certifified by OMCP® and participates as a speaker at various seminars for eCommerce and eMail Marketing.
His academic background in IT and Telecommunications acquired in France and in the UK (Maîtrise & MSc), along with his executive training (mini-MBA Diploma holder) and his certifications in Online Marketing (OMCP), Negotiations, Sales & etc, have enabled a career in the fields of Digital Marketing, E-commerce, Business Development, Marketing & Sales, in the frame of IT & Telecoms. Moreover, since 1997 he has worked both as an instructor and as a speaker in several New Technologies seminars and meetings.
Before joining Convert Group, Manos worked as an e-commerce & digital marketing consultant for UK-based companies for 5 years. In 2002, he co-founded an internet start-up company, later on acquired by ANT1 Group, where he worked for 10 years as a project manager, a marketing manager, and finally as a commercial manager in the domains of Internet and Mobile. Prior to 2000, he worked in many companies / organizations, such as Intracom, the National Technical University of Athens, the Centre Francophone d’Etudes Supérieures etc, as an IT & Telecoms consultant / instructor.
He loves Data Analysis, Excel, Mathematics and his passion is Music. You can watch him play his guitar with his band called Ex Girlfriend’s Perfume.
He has graduated from the Department of Economic and Social Sciences Balkan, Slavic & Oriental Studies of UOM(BSc), with a major in the Economic sector and he is currently enrolled in the Department of Marketing & Communication of AUEB (MSc).
During his studies, he started enabling his career in Digital Marketing by creating his personal blog, which came out from the insight that a lot of individuals he interacted on his daily routine (mostly the clients) were not literate enough to cope with the basics of digital marketing, even though it’s a vital part of their job description.
Before joining Convert Group, he was was working as a Project Manager at DPG Group of Companies SA where he was serving as the internal central point of communication around project specifications and proper implementations. Prior to this, he was working as a Marketing Manager at Travelplanet24, having the chance to lead the overall online presence of the Greek market.
He loves web analytics and his secret sauce is 80/20. In his spare time, he likes running and writing is his Blog which has been trying to update frequently since 2010.
Georgios holds a degree in Applied Mathematics & Physical Sciences at NTUA and he is a postgraduate student in the Departmant of Management Science and Technology at AUEB.
He specializes in Statistics and Mathematical analysis and he works in eRetail Audit project as junior Data Scientist.
Defore joining Convert Group he was running projects of statistical sampling and data analysis for pooling-surveys companies while he has also gained teaching experience in secondary education as a mathematician.
He is a sports enthusiast and a member of the Hellenic Swimming Federation.
Angeliki holds a Bachelor Degree in Business Administration by Deree College. Since 2014, she attends, as a part time student, a Master in Business Administration by Edinburg Business School, through distance learning.
Currently, she holds a position as a Training Consultant at eSkills Center. She has rich respective experience in similar positions at Kariera Training & Development Center, a subsidiary of Kariera.gr, as well as at School of Continuing & Professional Studies of the American College of Greece. Moreover, she has worked as Marketing Executive at Charagionis Group, where she was organizing Group’s events.
Her interest in human factor and how is motivated through communication, was enough to trigger her curiosity to seek further knowledge on how perception’s internal mechanisms work and how they can be affected by motivational tools. Thus, she has attended trainings such as NLP Practitioner, NLP Coaching and mBIT Coaching.
In her free time, she is an unrepentant planespotter and in the past some of her photos were published by planespotting blogs. She genuinely enjoys writing and somtimes she posts her writings on her personal blog.
We'd love to hear from you so why not call us at +30 215 215 7300 or drop us an email at firstname.lastname@example.org and we'll get back to you within 24hrs.