We are a leading eBusiness & eCommerce Consulting Firm located in Athens, Greece. We have been consulting, coaching & training clients since 2011.
With hands-on experience and practical consulting, we help you boost your online shop’s profitability .
We offer digital marketing guidance to FMCG brands on converting users & visitors to consumers.
With our 7-year prior experience in the publishing and printing sectors, we guide you into profitable content properties.
Our team has worked in multi-million mobile projects in more than 40 countries across the globe, so let us show you the way.
Our services are delivered directly to the client or through an agency. We are agency-friendly.
We help clients start-up their eBusiness or develop it faster and more profitable in international markets and across all channels.
We support clients on their eMarketing strategy and coach them in their decision-making for an optimum online branding performance.
We help clients develop all the skills required to be able to run their eBusiness project efficiently and effectively, focusing on data-driven decision-making.
We help clients develop and improve their essential eCommerce and omni-channel operations and perform full-scale conversion rate optimisation projects.
Panayotis Gezerlis is the firm's CEO and Head Consultant, leading a professional team of 5 full-time eBusiness consultants.
Before founding Convert Group, he led many firms το successfully kick-off their eBusiness projects, as a self-employed eBusiness consultant. He also headed ELTRUN’s e-consulting business unit for 3 years. He co-founded and was the CEO of buldoza.gr, one of Greece’s top etailers in fashion, personal care & homeware. He has also served as Upstream’s Head of Business Planning, leading the firm’s expansion in 40 countries and directing sales offices in Rome, Beijing, Singapore, Athens, Bucharest, Toronto, City of Mexico and Rio de Janeiro. Other senior positions held include VoiceWeb’s, a leading company in Speech Recognition & mobile marketing, Chief Commercial Officer for 4 years, and acting-CEO in Printing & Publishing firms.
Panayotis is also the Director General of GRECA, the Greek eCommerce Association. He is the co-author of strategy books and whenever he finds some time, he blogs at his Be eBusiness blog. He is married to Elena, a style editor and fashion blogger, and together they have a 15month-old son that drives them crazy!
During her studies, she participaded in an innovative project at ELTRUN, that focused on monitoring and benchmarking Greek eshops’ conversion rates. This is where she met and worked with Panayotis Gezerlis for the following 2 years, as an eBusiness Consultant at ELTRUN’s e-consulting business unit.
Elena joinded Convert Goup from it’s foundation and works as full-time eBusiness Consultant ever since.
His academic background in IT and Telecommunications acquired in France and in the UK (Maîtrise & MSc), along with his executive training (mini-MBA Diploma holder) and his certifications in Online Marketing (OMCP), Negotiations, Sales & etc, have enabled a career in the fields of Digital Marketing, E-commerce, Business Development, Marketing & Sales, in the frame of IT & Telecoms. Moreover, since 1997 he has worked both as an instructor and as a speaker in several New Technologies seminars and meetings.
Before joining Convert Group, Manos worked as an e-commerce & digital marketing consultant for UK-based companies for 5 years. In 2002, he co-founded an internet start-up company, later on acquired by ANT1 Group, where he worked for 10 years as a project manager, a marketing manager, and finally as a commercial manager in the domains of Internet and Mobile. Prior to 2000, he worked in many companies / organizations, such as Intracom, the National Technical University of Athens, the Centre Francophone d’Etudes Supérieures etc, as an IT & Telecoms consultant / instructor.
He loves Data Analysis, Excel, Mathematics and his passion is Music. You can watch him play his guitar with his band called Ex Girlfriend’s Perfume.
Konstantina is an undergraduate student in the Department of Management Science and Technology at AUEB having chosen the streams of “eBusiness” and “Information Systems” as major and minor respectively.
He has graduated from the Department of Economic and Social Sciences Balkan, Slavic & Oriental Studies of UOM(BSc), with a major in the Economic sector and he is currently enrolled in the Department of Marketing & Communication of AUEB (MSc).
During his studies, he started enabling his career in Digital Marketing by creating his personal blog, which came out from the insight that a lot of individuals he interacted on his daily routine (mostly the clients) were not literate enough to cope with the basics of digital marketing, even though it’s a vital part of their job description.
Before joining Convert Group, he was was working as a Project Manager at DPG Group of Companies SA where he was serving as the internal central point of communication around project specifications and proper implementations. Prior to this, he was working as a Marketing Manager at Travelplanet24, having the chance to lead the overall online presence of the Greek market.
He loves web analytics and his secret sauce is 80/20. In his spare time, he likes running and writing is his Blog which has been trying to update frequently since 2010.
We'd love to hear from you so why not call us at +30 215 215 7300 or drop us an email at firstname.lastname@example.org and we'll get back to you within 24hrs.